Despite its recent bloom in the past 25 years, CRM has intensely evolved over the years. What first began as speculation through statistical analysis, has grown into a means for businesses to more intimately understand their clients’ needs and connect with their clients on a more personal level.

Throughout this article, we will dive into where CRM began, how it has evolved, the modern components of CRM today, and how it is suspected to evolve in the years to come.

Here are 5 new features within CRM software that will assist you in building more fruitful relationships with your clients:

The classic model of CRM primarily relied on tracking customer interactions, emails, both current and prospective sales, and lead interactions through statistical data analysis. While this method was effective in its own way, the information could only be accessed through the main terminals at the office which limited the availability and current status of the information.

Considering that the old model of CRM was about managing customer data and measuring outreach, it relied on information from past interactions and transactions, and estimated future interactions and transactions through projecting said data. The prior model was grounded in providing sales teams with objective data to base their interactions around, rather than providing sales forces with up-to-date, subjective information catered to each individual client.

This is where the advances of modern technology provided a much needed outlet in the context of CRM’s inherent evolution.