The age-old question for any business — growing or grown — remains, “How do I increase my sales, keep my customers satisfied, and how do I build my relationships with my customers and their businesses?” It goes without saying, that this is a viable question.

Over the past two decades, the evolution of technology and heightened development of software have given birth to one of the greatest tools available for businesses to increase their sales, increase the quality of their customer relationships, and increase their customers’ satisfaction — it is called: CRM.

Here are 7 ways in which CRM software will keep you on top of your game and ultimately increase your sales.

The art of a successful sale is one of tact and awareness. It takes proper placement and implementation of resources in order to land a sale with a customer or obtain a new lead. Otherwise, your potential sale can be damaged by lack of communication or faulty distribution of data. Have you ever received multiple calls from different sales associates from the same company? If so, you understand that these simple mistakes of unawareness and disorganized information can make or break a sale.

CRM applications reduce the probability of calling the same customer multiple times about the same pitch or even missing an opportunity to follow-up with a customer. Through enhanced data organization and sharing of information between all members of your sales team, your company can tactfully conduct its business with less hiccups along the way.

Implementing a step-by-step sales system greatly ensures that your sales team is following procedure to follow-up on leads and close sales. However, monitoring the performance of your sales team and making sure that they are adhering to the proper steps can be difficult — not with CRM...