When it comes to the world of sales, managing a business’ relationships with its customers is of the utmost importance. After all, larger transactions come from fulfilling interactions with clientele. As our society continues to further integrate technology into our daily living, so too does it find its place within the evolution and growth of our businesses.
The integration of CRM software into the management of customer relations has transformed the way in which we not only manage current clients, but how we manage the acquisition of prospective clients and monitor their behavior to better understand their needs. CRM technology is proving to be an effective resource that allows businesses to see the big picture, maintain their scope of vision, and fulfill their goals with superior organization and accessibility.

Here are 5 new features within CRM software that will assist you in building more fruitful relationships with your clients:

Probably the most notable feature in CRM applications is the ability for remote access. CRM strategies that remain in the office are ineffective and obsolete in today’s modern age. We live in a ‘go, go, go’ era where it is not only possible to input data from multiple locations, but where it is more necessary than in the past.

With the new capabilities of CRM technology, business strategists and sales forces can input useful information from on-site customer locations, trade shows, conventions, and a multitude of other locations — allowing for businesses to keep their data up-to-date with the most recent transactions and interactions. This also gives many individuals the opportunity to work from home — giving them immense freedom to put their primary focus into building quality relationships with customers rather than analyzing information from afar.

Mobile phones have transformed into miniature, handheld computers that allow us to access torrents of information and control various programs from the palms of our hands, as such, it only makes sense that CRM would integrate itself into these pieces of highly accessible technology...